What does it take for a site to attain a Google page one ranking in a specific industry?
A quick survey via Google reveals that few organizations in Kenya understand the impact of content quality on search engine placement.
And, they aren't to blame.
After all, to the new initiate, it sounds like it's all about posts, likes and tweets.
Few companies have integrated social media into their overall marketing campaign.
If you run an online store, remarketing allows you to follow-up on website visitors with targeted ads as they visit other websites.